The easiest way to reach motivated sellers in real estate investing is targeted direct mail. Post cards are the easiest to use and also the most cost effective.
In this article, we explore how to effectively launch a winning post card marketing campaign on a tight budget.
Of course we assume that your leads are already in place.
Creating the effective post card
Majority of people like to use a local designer and print shop for their post cards. This Is fine, but you can also create your own in a short time with little to no expertise.
Nowadays there are online companies that provide the tools to create your own post card from scratch. And if your designer already created one for you, you can upload it to their website for printing.
I like overnightprints.com and printsmadeeasy.com for this. They are created for the novice internet user to create post cards among other things so that anyone can create their own postcards.
I like to place my orders when they are running specials. In general, I spend only $200 to $300 on 5000 high glossy, double sided post cards. If you did this through your local print shop, you would probably run over $1500.
Catchy is better
i) Color ? ever wondered how your mail piece would be noticed in the middle of all the junk mail we receive? You must have your post cards sticking out from the junk to be noticed. I like bright colors like yellow, red, green and blue.
ii) Graphics - house or dollar notes catch instant attention when used as graphics. And communicate your message fast. This is a must have component in your marketing post cards.
iii) Content ? always make sure you have a catchy opening like a heading. It must be brief and to the point. People are not interested with tons and tons of text.
Highlight the benefits of what you can do for the motivated seller. Brief and to the point in a few words brings the best results.
iv) Call to action ? a call to action is a must. They must provide a strong reason to call or visit your website NOW. Of course, it follows you must have a real estate investor website that tells your story for you and delivers leads for you. Website leads come pre-sold, pre-screened and pre-negotiated saving you lots of time and effort.
Marketing labels
Address labels and postage stamps make the post cards stick out.
I like bright luminescent labels with their color contrasting with the rest of that card.
I know some people prefer to order those cards that are sent directly by the printer with pre-sorted postage, but these look too commercial and you lose the uniqueness of the cards, hence their effectiveness.
Learn how to increase your effectiveness with a website for buying houses that is interactive and automated, and that also attracts leads with effective search engine optimization. The leads you receive come pre-negotiated and pre-screened saving you lots of time, money and effort.
Tags: Real estate direct mail, real estate investor website, Real estate marketing, real estate post cards, search engine optimization, SEO
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