Wednesday, March 14, 2012

Build Your Enterprise Internet Site By Yourself ? Small Business ...

As a business owner, you cannot ignore the impact that not having a website will have on your bottom line. If you don?t have a website, you better figure things out quick because you are already late to the party!

If you are here to learn about getting a website for your business. You are at the right spot. This article aims to be an essential guide to, both, creating one yourself and having someone else design it for you. The best choice for you out of the two options above, strictly depends on your personal preferences.

If you don?t have a lot of time to spare then consider getting professional help. Look hard enough and you may even find free website design options.

If you have a lot of time which you are able to invest in learning proper website design techniques. You can try creating your own website. Do keep in mind though, that in addition to website design. You will also need to stay on top of constantly changing guidelines for website promotion and optimization.

If time is not an problem and you want to build your own website. Then lets get to work. Shall we?

Objective:
Our goal is to create a website that is:
- accessible at it?s own domain name.
- hosted by a proper web hosting provider. No free hosts as we want a reliable provider.
- easily update-able. Preferably through a CMS (content management system).
- professionally put together.

We will individually deal with each item on this list. Starting with the first:

Domain Registration:
A domain name signifies the unique address where your website is accessible. Think of a domain name as the Internet version of your business address. Any visitor that types your domain in their browser will end up at your virtual door-step.

Contrary to what you may have previously read. Registering a domain name is a extremely simple task. All you need, is to submit a request through a domain registrar. If the name you want is available, you can register and then use it for your business.

Since we already know of a good place to register domains, lets save you the research. Head on over to NameCheap.com and register for a user account. Once you have successfully signed up for a NameCheap account, you would then register your domain. On the home page, you will find a domain search box that you can use to search for your domain. If the domain you want is available, you can then proceed and register it. While going through the registration process. You will eventually reach the ?Settings? page where you will be presented with a few options. Electing to activate ?domain privacy?, also referred to as ?Whoisguard? is the only setting you will change on this page. There are a few other settings on this page, but for now, we will leave everything as is and complete the registration.

Currently, you are able to register a domain for up-to 10 years. If the domain you are registering is important for your business. It is usually a good idea to register it for as long as possible.

Website Hosting:
With the domain registration taken care of, the next thing we will tackle is the web hosting. Finding a reliable host that is also affordable is not as easy as it may initially seem. We have had hosting with multiple web hosting providers over the years. HostGator is one that we have consistently had positive experiences with. We recommend that you host your website with them. Their ?Baby Plan? has the best balance of features and flexibility. So select that as your plan by clicking the ?Order now? button and sign-up for a web hosting account.

During the first step of your registration, you will be asked to enter your domain name. Enter the domain you had previously registered with NameCheap here. There is also an option to enter a coupon code on this page. You can use ?HostGatorPromoPrice? which will reduce the cost of your first month?s hosting to just 1 cent. The rest of the registration process is just filling in your account and billing details.

Installing A CMS:
If your website is going to be updated often, a content management system will simplify the process. WordPress is one of the most popular CMS on the Internet. There is two ways to install it in your hosting account. The simplest utilizes a tool that most web hosts have included with their hosting packages. On HostGator, once you have logged into your control panel. You should have access to ?QuickInstall? which is listed under ?Software?Services?. Clicking on this link will bring you to an auto-installer. Choose ?WordPress? which should be under ?Blog Software? and then click the continue button.

The last step in installing WordPress is selecting where you want to the software to be installed. And then finally configuring some administration details. Once done, WordPress should be setup and working on the domain you chose.

Giving Your Website a Professional Look and Feel:
By default, WordPress comes with a minimalistic design. You may find the default theme sufficient for your needs without any modifications. But if you would like to update the look of your website. You can easily do so by selecting a different theme. Just browse through the available themes at wordpress.org/extend/themes. Once you find a theme you like. Log-in to your website?s administration panel.and navigate to the ?Themes? link which is located under the ?Appearance? tab. You can install your theme using the ?Install Themes? function. Although we are just beginning to scratch the surface, you can see the power of your CMS software when you can change the whole design in a few easy steps.

If you have made it this far. Congratulations, you just build your very own website. Add some details about your business and you can start promoting it.?

Source: http://www.searchenginemarketingsite.com/build-your-enterprise-internet-site-by-yourself/

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