Monday, January 16, 2012

MSI focuses notebook business on gaming models






Aaron Lee, Las Vegas; Joseph Tsai, DIGITIMES?[Friday 13 January 2012]

Micro-Star International (MSI) has focused its notebook business on more profitable gaming models because consumer models are already in keen competition, according to senior vice president of MSI Henry Lu.

Lu pointed out that the company plans to conduct a new wave of personnel adjustment in the future, but he did provide any time schedule for the plans.

Sources from the notebook industry pointed out that MSI's notebook shipments in 2011 decreased by at least 60% from 2010, while its all-in-one PC shipments in 2011 were also 70% below its original target, causing MSI to start reconsidering its personnel and product line up strategies.

Compared to the notebook business, MSI's motherboard business continues to perform steadily, while its graphics card business also seeing improvements in both shipment volume and ASPs, with ASPs even having a chance to break US$100, an increase of about 10%.

However, affected by hard drive shortages, MSI's motherboard shipments are expected to drop in the first quarter with affects to start dissipating in the second quarter.

Henry Lu, senior vice president of MSI

Senior vice president of MSI Henry Lu
Photo: Aaron Lee, Digitimes, January 2012

Categories: Portable Systems

Tags: gaming Micro-Star International (MSI) motherboard MSI notebook

Topics: Taiwan notebook ODMs

Companies: Micro-Star International

Source: http://www.digitimes.com/news/a20120113PD213.html

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