Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays

The Pew Research Center?s Internet & American Life Project is releasing a new study today that provides further evidence of the growing trend of consumers using mobile phones in stores for purchasing decisions. Pew says that more than half of adult cell phone owners used their cell phones while they were in a store to seek help with purchasing decisions this past holiday shopping season. According to the report, 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making And 24% of cell owners used their phone to look up reviews of a product online while they were in a store, with 25% of adult cell owners using their phones to look up the price of a product o

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