How AOL Squandered WinAmp

It's always nice to plop down to a big bowl of hot dog food and read about how the company you work for (ostensibly and/or on paper) squandered one of the most recognizable brands in PC history. As you'll recall, the turn of the century was a time of great confusion. iTunes hadn't yet rolled over the media space and these new M-P-3 files^* were quite popular yet no one knew how to play them. Enter WinAmp. Ars, to their credit, wrote an excellent expos? on WinAmp, talking to the folks who made the company what it was - and who left to allow the company to degenerate into what it is now. The creators, Rob Lord and Justin Frankel, built WinAmp as a solution to play the nascent MP3. ?Winamp grew out of wanting a good, enjoyable way to listen to MP3s on a computer. It wasn?t the first MP3 player, but the MP3 players around before it were hard for me to want to use," Frankel told Digital Tools.

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